04 Archive · selected work

The reel.

A slice of what we've shipped across both sides. Brand work and systems work, deliberately mixed.

PROJECT 001PANAMÁ · IDENTITYSTUDIO

Encestando
Sueños

A basketball movement for Panamá: identity, language and a platform for sport, education and community, from the neighbourhood court to real opportunities.

IdentityArt directionWeb

EncestandoSueños

Panamá
juega

750+ jóvenes10 canchas3 pilares

PROJECT 001BRAND SYSTEM

PANAMÁPASODOBLE STUDIO

PROJECT 002LABS · TELEGRAMLABS

MarkGoes
Public

A marketing employee that works inside Telegram. It drafts image-and-text posts, sends each one for approval, and publishes nothing without a yes.

AI agentTelegramApproval loop

MarkGoesPublicbot · online Telegram

Can you post something for the weekend brunch?

Here’s a draft for Saturday brunch. Want me to publish it?

Image + textWeekend brunch is back 🍳 Fresh sourdough, slow eggs, and the best window seat in town. Sat & Sun from 9. See you there? Publish to XAwaiting approval

Silence = hold. Nothing auto-sends.

Published to X Approved by you

PROJECT 002AI AGENT

PANAMÁPASODOBLE LABS

LABS SYSTEMLABS · SYSTEMLABS

Trend analysis
agent

A Labs system that watches the sources around a category, learns the normal baseline, and flags a rise while there is still time to act on it.

AI agentSignalsAnticipation

Sources Search Social News Marketplace Community

Baseline Deviation Flagged Projection

Schematic of the agent loop. Lead time shown: 7 intervals before peak.

LABS SYSTEMTREND ANALYSIS

SCHEMATICPASODOBLE LABS

PROJECT 003PANAMÁ · INVESTOR DECKSTUDIO

Mowr

An investor thesis and operating plan for a field-robotics operator, not a landscaping company but an infrastructure robotics operator.

NarrativeDeck designCapital

Field robotics · Terrain maintenance · LATAM

The Last Mile Of Land Maintenance.

Labor

Manual Mowing Is Structurally Broken For Industrial Sites.

Economics

One Machine. ~14 Months To Cash-Back.

~14 moPayback

Market

Panamá Is A Compounding Maintenance Market.

PROJECT 003INVESTOR DECK

PANAMÁPASODOBLE STUDIO

PROJECT 004LATAM · AUTOMATIONLABS

Lead gen
automation

An automated outreach campaign for sports clubs across the Americas and the Caribbean: discovery, enrichment, an AI sales conversation and a qualified handoff.

AutomationAI agentPipeline

01Discover & outreach

02AI conversation

03FAQ & product info

04Standard quotation

05Lead qualification

06Notify sales team

≈900 clubs in scopePanamá 45 verified

PROJECT 004AUTOMATION

LATAMPASODOBLE LABS

PROJECT 005STUDIO · CONCEPTSSTUDIO